Web Development
Feb 18, 20266 min read
How much does a business website cost?
The honest answer is 'it depends' — but here's a clear way to think about what drives the price of a website, so you can budget with confidence.
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Landing page vs business website: which do you need?
Feb 5, 20265 min read
They look similar but do very different jobs. Here's how to know which one fits your goal right now.
A landing page and a business website are both 'a website', but they solve different problems. Choosing the wrong one either wastes budget or limits your growth. The difference comes down to focus.
A landing page is a single, focused action
A landing page exists to do one thing — capture a lead, promote a launch, or support an ad campaign. Everything on the page points to a single action. There's no navigation to wander off into. That focus is exactly what makes it convert.
A business website tells your whole story
A business website is your digital home. It has multiple pages — services, about, contact, maybe a blog — and it works over the long term to build credibility, answer questions and generate enquiries from many directions. It's less about one campaign and more about being found and trusted.
How to choose
- Running ads or launching one offer? Start with a landing page.
- Establishing your business online for the long term? Build the website.
- Doing both? A website with dedicated campaign landing pages is a strong combination.
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Web Development
Jan 22, 20266 min read
When does your business need a web application?
If you're wrestling with spreadsheets, manual steps or a process no off-the-shelf tool quite fits, it might be time.
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